Vario Marketing - Integrating strategy, elevating brands.
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How We’re Wired

Our true north is a handful of values that guide everything we do. We believe in honoring our people, our work, and our clients with big ideas and strong ideals.


Anything worth doing is worth doing well. Really, really well.

Love for Client

It’s important to us, because it’s important to you.


Doing what’s right. Every. Single. Time.


Work hard, play hard, laugh harder.

How We Work

The blue yonder is full of possibility. Before taking the leap, it’s good to know you’re working with an experienced team and a proven process. Our work has four primary components, customized to the unique needs of each brand.

Immersive Research

For us, it's a healthy obsession. We immerse ourselves in your company, industry, and market to learn exactly what it takes to help you grow.


There is something compelling about a well-crafted brand. With solid messaging, genuine identity and inspired creativity, we build brands that demand attention and go the distance.

Integrated Marketed Strategy

Every good flight needs a flight plan. We’re channel agnostic. From digital to PR, outbound to inbound, we adeptly assemble the best combination of strategies that align your resources with your goals.


We get your word out to the right audiences and measure its impact with data and real-world feedback to ensure your goals are reached.

Who We Are

Small Overhead. Big Results.

Vario’s model invests in top marketing talent, not bells and whistles. We’re marketing strategists and project managers who draw upon a team that’s hand-picked to meet the needs of each client.

How about a virtual handshake?

Lindsay Matush

Lindsay Matush


With 15 years of experience in directing brand and marketing strategies across a broad range of companies and industries, Lindsay brings a creative, outside-the-box approach that is grounded in strategy and focused on achieving client results. As Vario Marketing’s CEO, she leads market research, brand building and creative strategies, while guiding agency vision, business strategy and talent acquisition.

Lindsay specializes in immersing herself in a client’s industry, market and unique opportunity, and quickly pinpointing insights that unlock growth. She also leads Vario Marketing’s sister company Vario Philanthropy, which empowers families, foundations, and individuals to give well.

Amy Calvin

SVP Integrated Marketing, Chief Operating Officer
Amy Calvin

SVP Integrated Marketing, Chief Operating Officer

Recognized as a leader with “smarts and heart,” Amy is passionate about developing, positioning, and advancing brands through integrated communications and marketing. With more than 20 years of experience, her clients have ranged from entrepreneurs to non-profits to blue-chip companies including AT&T, Abbott, Emerson, Hasbro, and Visa.

Amy is also a credentialed executive coach and previously served as SVP and Senior Partner at FleishmanHillard, one of the world’s largest communications firms. At FH, Amy held a variety of communications and operational positions over a 15-year span.

Michelle Able

Director of Brand Strategy
Michelle Able

Director of Brand Strategy

Michelle has been developing brands and growing business for clients for the past 25 years. She is passionate about building unique brand stories and utilizing integrated marketing to strategically position brands in the marketplace. With extensive experience in consumer packaged goods, she has developed marketing campaigns for leading household brands such as Red Baron, Miller Lite, Aunt Jemima and Duncan Hines, as well as a range of non-profit organizations.

Spending her career in leading creative agencies, including Louis London, Momentum Worldwide, and a founding partner of Cannonball Advertising, Michelle offers deep experience in market research, strategy development, creative management, and account service leadership.

Grace Stansbery

Account Executive
Grace Stansbery

Account Executive

Grace is a big picture thinker, accustomed to wearing many different hats—both literally and figuratively. A true Renaissance woman, Grace supports clients with marketing strategy, copywriting, influencer relations, digital media planning, and account service.

Before joining Vario, Grace was a writer and marketing specialist at a children’s toy company, supporting product lines selling at national retailers. Prior to that, she performed data analysis and managed the web presence for a professional development and communication consulting firm.

Our Story

Vario was “accidentally founded” by CEO Lindsay Matush in 2009. After selling everything she owned, Lindsay was preparing for a backpacking trip around the world when friends and family began asking for help in launching marketing programs and strategic initiatives.

Now, eight years after an unplanned start, Vario boasts an impressive growth trajectory, a strong reputation, a great client roster, and client results that have made a true difference in our community and beyond.

Fueling that progress is a dedicated Vario team made up of talented people with deep experience, big hearts, a mix of expertise and gifts, a burning desire to do only the best client work, and a passion to create as-close-as-they-can-get to their dream agency.

In case you’re curious, the name Vario comes from an instrument used in flight – a variometer – which is the single most important instrument in determining the success of your flight. Lindsay is an avid paraglider pilot. She and the Vario team love working together to see how high and how far they can take their clients in reaching the desired destination.

The Company We Keep

Cultivating a client family we’re proud to serve

Our best-fit clients aren’t limited to a single industry. Rather, our clients are visionaries, leaders, and changemakers who are looking for a marketing partner to help them grow and need the perfect blend of strategy and creativity. We work across industries, with specialty services for SMBs, start-ups, associations, nonprofits, the asphalt industry, and financial services.

What We Do


Surveys + Focus Groups + Interviews


Verbal + Visual Expression

Marketing Strategy

Smart Plans + Integrated Ideas


External (PR) + Internal (Employees)


Design + Development


Digital + Print Design

Vario Philanthropy

Another division of Vario Consulting, Vario Philanthropy comes alongside donors to help them build effective and impactful giving strategies. If you’re seeking to give with more meaning and purpose we would love to meet with you.

Ready to Reach New Heights?

Give us a call at 314-403-5933, or fill out the form below. We love to chat about creating marketing efforts that soar. If nothing else, you’ll leave with a few good ideas and some new friends.

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